Member Central

Adult literacy and basic education programs are facing financial difficulties, losing staff, merging with other organizations, or closing their doors. In response to these circumstances, ProLiteracy created Project Survive and Thrive to provide ProLiteracy members with the resources, trainings, and information to best serve learners in their communities and to continue to thrive in difficult times. The resources on this page are directly tied to the greatest needs identified in a ProLiteracy survey:

• fundraising
• public relations and communications
• partnerships and collaborations
• waiting list management
• staff turnover

Fundraising:
Everything You Need to Know to Write an Effective Direct Mail Appeal		Free
How to Write a Winning Grant Proposal		Free
Grassroots Fundraising Journal		Free
Major Donor Fundraising 101		Free
Writing Profitable Fundraising Letters		Free
Post-Fundraising Event Follow-up		Free
Funding Students for Conferences		Free
Gift Range Calculator: helps calculate the number and size of gifts you will need to achieve a campaign goal.		Free
Special Event Fundraising		Free
2010 State of the Nonprofit Industry		Free
Prospect Research for Planned Gifts		Free
Transitional Giving for Building Strong Fundraising Pyramids		Free
Raising More Money Online with Independent/Third-Party Fundraising Events		Free
Information Center: Resource Development		ProLiteracy Member Benefit
New Opportunities for Sustainability Part I, Betty Stauffer, Literacy Volunteers of Tucson Part II, Karen Williams, Stanislaus Literacy Center Part III, Rod Williams, Word AV Part IV, Panel Discussion Part V, Q&A		Free
Public Relations and Communications:
Adopting a Lighter Facebook Tone		Free
Katya's NonProfit Marketing Blog		Free
Why Bad Presentations Happen to Good Causes (and how to ensure they won't happen to yours)		Free
2012 Nonprofit Communications Trends		Free
Media Relations 101		Free
How to Write an Op-ed		Free
Template Press Releases		ProLiteracy Member Benefit
Communicating Success to Stakeholders		Free
Information Center: Public Relations/Marketing		ProLiteracy Member Benefit
Social Media/Websites:
Twitter for Nonprofits		Free
The Advanced Guide to SEO		Free
Facebook Best Practices for Nonprofits		Free
The Twitter Guide Book		Free
Nonprofit Social Media Strategy		Free
Beyond Basic: Taking Five Website Staples to the Next Level		Free
Making Event Participants More Successful with Social Media Tools		Free
Create Your First Website		ProLiteracy Member Benefit
Find an Online Home for Your Website		ProLiteracy Member Benefit
WebQuests		ProLiteracy Member Benefit
Volunteer Recruitment and Retention:
Virtual Volunteering		Free
Volunteer Recruitment and Retention		Free
Just in Time Tutor Training (recorded webinars): Introduction For Active Just in Time Tutor Training Users		Free
Information Center: Volunteer Management		ProLiteracy Member Benefit
Program Manager's Tool Kit		Free
Volunteers Are Vital: Incorporating Volunteers Into Your Program's Future		Free
Valuing Volunteers: Effective Methods of Retaining Today's Volunteers		Free
Energize, Inc.		Varies depending on resources
ProLiteracy Trainer Certification		$80 for members; $205 for non-members
Waiting List Management:
Reducing Student Waiting Lists		Free
Promising Practices: Reducing Waiting Lists in Adult Education and Literacy Programs		Free
Partnership and Collaborations:
Program Manager's Tool Kit		Free
Information Center: Community Engagement		ProLiteracy Member Benefit
Creating Community Linkages		Free
New Opportunities for Sustainability Part I, Betty Stauffer, Literacy Volunteers of Tucson Part II, Karen Williams, Stanislaus Literacy Center Part III, Rod Williams, Word AV Part IV, Panel Discussion Part V, Q&A		Free
Staff Turnover:
Program Manager's Tool Kit		Free
Succession Planning		Free
Changing Directors: Successful Transitions Demand Advance Planning		ProLiteracy Member Benefit